Dear Wine Society, Why Won't You Talk to Me?

The Wine Society committee take questions from members at their AGM

The Wine Society committee take questions from members at their AGM

My dear friends at The Wine Society recently tweeted an announcement about their 2008 Bordeaux en primeur offer.  I clicked on the link and was, as ever, impressed with what I saw. So I tweeted back to ask for some recommendations.

I waited for a reply. I waited some more. I’m still waiting.

Alas, The Wine Society is one of those business’s whose twitter page erects a big “talk to the hand” sign to anyone who want’s to start a conversation.  I’m afraid they offer little more than an infrequent stream of sales messages & news updates and, judging by the stream, the Society has yet to publicly engage with any of the 1500 tweeps that follow it.

That’s a lot of followers to ignore. Wowzers.

It’s ironic that Britain’s most highly revered co-operative wine merchant remains a society without community.  Of all the UK merchants they remain uniquely placed to take advantage of social commerce and they’ll no doubt get there in the end – but it will be by accident rather than by design.

Oh, and despite my eternal frustrations with the old duffers, I’m still going to grab myself a case of Chateau Angludet. They remain the best Wine Merchant in town. Damn them!

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