Is this the most pathetic wine packaging ever?



One of the glorious rituals of hot summer days is the purchasing of picnic food and wine before heading up to the local park for a lazy afternoon with the wife, baby. dog and weekend papers.

So, at which point would you sacrifice the satisfying popping of the cork from your bottle of Rosé in favour of this? This hideous foil peel plastic wine glass.

One can only imagine how appalling the actual wine is.

At what stage in the decision making process does someone think that buying six “peel and drink” wine glasses is somehow more convenient than buying a whole bottle?

And at what point does someone look at this packaging and say “Wow, I bet that’s quality wine?”.

And finally, in the pursuit of convenience, have we really forgotten that the cork does actually go back into the bottle?

The picture below explains everything. Well done mate, you can carry them upside down. Just as Bacchus intended. I’ve blacked out his face to protect the innocent.


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5 Responses to Is this the most pathetic wine packaging ever?

  1. TheWinesleuth May 22, 2010 at 15:47 #

    I have to agree, this has to be the worse excuse for wine packaging. I’ve seen them in supermarkets and often wonder who or why anyone would buy these.

    • Gavino May 22, 2010 at 17:05 #

      I look at it and just think: “What kind of muppet would buy this without a deep sense of irony”! Yuk.

  2. James May 26, 2010 at 14:50 #

    This is brilliant… your post, not the product. My friend actually designed that packaging about 7 years ago and, upon completion, got absolutely wrecked because he said it went against everything he ever intended to achieve as a designer.

    Needless to say, it was a great night out.

    • Gavino May 26, 2010 at 21:22 #

      Ah. We have to sell ourselves to the devil to pay the bills! We may feel cheapened and bereft but we’ll always have booze!!

  3. steve August 27, 2010 at 20:50 #

    i wish i’d invented them!! they’ll be sold at sports events and festivals and used on planes, the designer will make a fortune surely,anyway you won’t care what it tastes like after your 12th glass at glydebourne or the polo gavino.

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