This just in from the Press Association: ‘A regular Chinese takeaway contains the equivalent of a wine glass full of lard.’
WineOfTheWeek loves it when a brand commissions a research company to produce blindingly obvious findings that they then hand over to a PR company to sex up and pimp around to lazy journalists.
It’s an endless cycle of turgid marketing pitches dressed up as news stories.
The ethics of this process aside, one has to marvel at the analogies that are used to get the messages across in the media.
For example, whenever there is a natural disaster such as an earthquake, flood or wildfire, the land area affected is always described by the press as “an area the size of Wales”.
Indeed this ‘Land of our Fathers’ analogy has become so prevalent that there are now dedicated websites that allow you to calculate anything you like in relation to the size of Wales.
So, when the weight loss product Lipobind saw the results of it’s study into takeaway food they decided to co-opt a wine glass for their analogous purposes. They then filled the glass full of lard.
Here’s what the research concluded.
- A meal including prawn crackers, crispy duck, chicken balls and spring rolls includes 2,823 calories and 132.5 grams of fat – the equivalent of a small wine glass… the average takeaway overall includes around 1,500 calories.
- The poll of 10,000 British adults found 35% eat at least two takeaways in a typical week. A further 11% have a takeaway five times a week, while 5% admit to eating one every day.
- Almost a third (32%) voted a Chinese takeaway as their favourite meal, followed by 26% who preferred Indian food. Just under a fifth of those polled (19%) ordered a side salad or diet drink to make their meal healthier.
- However 20% ordered a side of chips with their Chinese or Indian meal, adding an additional 250 calories and 15 grams of fat. Some 8% said they had concerns about the fat content of their takeaway.
But here’s the best bit.
Nutritionist Mary Strugar said: “If you do not exercise regularly, just two high fat takeaways a week could contribute to a substantial weight gain, adding more than 3,000 calories to your weekly allowance, increasing your chance of type 2 diabetes and other weight-related health problems such as hypertension and coronary heart disease.”
Thanks Mary for stating the bleeding obvious. Now go back to your science lab and stop filling our wine glasses with this corporate sponsored fat.