Wineoftheweek returned from an enforced absence this week wondering how we might resume hostilities in the war against vinous pomposity.
So a big thank you for @HarpersWine for this magnificent tweet from last weeks London Wine Fair. It seems that Tesco’s Dan Jago thinks that Naked Wines’ Rowan Gormley is Nigel Farage.
Just so we have this clear. Dan Jago is the Head wine honcho at a corporate monolith that sells low quality branded wine on permanent discount. Rowan Gormley is an innovative online wine entrepreneur who wants to put wine buyers in direct contact with wine makers.
I guess the choice for the wine consumer is: Choose a wine merchant who appeals to you passionately or choose a supermarket that can sell you Blossom Hill in boxes for a few quid and 100 club card points.
So if Naked Wines are UKIP, what does that make Tesco? Best answer receives a week’s worth of Tesco Pet Insurance*